MELDER & COMPANY, INC. NAMED AN EXCLUSIVE
WOMAN-CENTRIC MATTERS^SM  HOME BUILDER

Research shows women make 91% of the decisions when it comes to new home purchases
       

OMAHA, NE (September 14, 2007)  Woman-Centric Matters^sm, a division of Design Basics, the nation’s largest home plan design service to the building industry, announces that MELDER & COMPANY, INC. has been licensed as the exclusive  Woman-Centric Matters^sm home builder for Mercer and Lawrence counties in Pennsylvania and Mahoning and Trumble counties in, Ohio.

Bobby Melder, President and owner of Melder & Company, Inc. said he was totally convinced of the value of the woman-centric approach after attending a two-day seminar at the Omaha headquarters of Design Basics to learn about Woman-Centric design, building, and customer care. “It just makes so much sense,” said Melder.  “In addition to the home designs, we’re redesigning our customer’s experience of buying and building a home.  Everything is being structured to make the process less stressful and more enjoyable.  With Woman-Centric Matters^sm, Design Basics is helping us transform our company into a remarkable business.”

Linda Reimer, President of Design Basics, explains that Woman-Centric homes intuitively appeal to women.  After conducting numerous focus groups with women of all ages and backgrounds from across the country, Design Basics discovered there are four primary aspects that are important to women when selecting a home plan: flexible living spaces; entertaining; storage; and de-stressing areas.  “Because of the livability of woman-centric homes, the homes are popular with men, too.  You have to look at a design through the lens of ‘how does the home live?’ because that’s the way women view a home,” said Reimer. 

The Melder & Company commitment to woman-centric ideals extended to their choice in who would design their new web site.  Quanta Basics of Omaha, NE, is the country’s leading expert in woman-centric web design and development.  The new web site designed by Quanta Basics is expected to launch in October.  The web address will be:  http://www.melderbuilders.com

Note to media professionals:  Woman-Centric Matters is a division of Design Basics, the nation’s largest home plan design service to the building industry.  Woman-Centric Matters^sm approaches design from a woman’s perspective whether it is a home plan, product or service.   For more information on Woman-Centric Matters design, visit www.womancentricmatters.com