• ...providing home designs that allow for how you truly live – with an emphasis placed on areas for de-stressing, entertaining, storage and flexible living.

• ...saving you time and adding convenience with everything from our convenient model home locations to re-designing the customer’s purchase experience. 

• ...giving both men and women the best value in every way possible.  Men usually define “value” in terms of lowest price.  While price is important, women most often think in terms of “best overall value”, including aspects such as trust and customer service.

• ...addressing home safety and health concerns women have in their common roles as primary caregivers and nurturers.  “By 2010, about ½ the women in America over 49 will be caregivers for someone in her family.” – LifeSpring Environs, Inc.

• ...reducing stress both in the purchasing experience and in the home design.  “Stress in her life is the #1 compelling theme for women.” – Mary Lou Quinlon in Just Ask A Woman

• ...becoming our customers’ new home investment counselor.  We care about you, your concerns, and your future, and we want to help you make wise, informed decisions. 
  
  

10 Insights About Women
	Appreciate Women appreciate the element of surprise, so we incorporate unexpected design aspects into our plans.
	Evaluate Women evaluate home designs based on storage, especially closet and garage storage options plus thoughtful kitchen, laundry and linen storage solutions.
	Care Women care about their ever-changing families, so they look for flexible floor plans to meet both current and future needs like caring for aging parents or starting a home-based business.
	Create Women create areas to de-stress. They look for soaking tubs, walk-in showers, porches, cozy spaces to curl up & read, as well as low maintenance products so that they don’t become slaves to their own home.
	Multi-task Women multi-task, looking for home designs which complement meaningful activities, such as crafts, home office/planning, gourmet cooking, gardening, exercise, home schooling, etc.
	Filter Women filter home plans through the lens of “how does this home live?”
	Value Women value curb appeal. That’s why you see multiple elevation choices and various exterior products.
	Embrace Women embrace others, so they look for spaces in homes suitable for entertaining formally, informally, indoors and outdoors.
	Insist Women insist on ways to help organize their homes: drop zones for mail, keys & recharging cell phones; a large pantry for small appliances.
	Crave Women crave WOW that makes sense.

See how our home plans are specially color coded for how you live in your home!  Find out more about Livability at a Glance»




Melder & Company’s Western Pennsylvania and Eastern Ohio Woman-Centric new homes will take your breath away!  Come visit one of our PA or OH new model home locations and experience the difference!